Tugas Bahasa Inggris Bisnis 2

A. In the following sentences supply the articles (a, an or the) if they are necessary. If no articles is necessary, write ø

1.       Jason’s father bought him a bicycle that he had wanted for his birthday.

2.       The Statue of Liberty was a gift of friendship from ø France ø United States

3.       Rita is studying ø English and ø math this semester

4.       The judged asked a witness to tell the truth

5.       Please give me a cup of ø coffee with ø cream and.. sugar

6.       The big books on the table are for my history class

7.       When you go to the store, please buy a bottle of ø chocolate milk and a dozen oranges

8.       There are only ø seats left for ø tonight’s musical at ø University

9.       John and Mercy went to ø school yesterday and then studied in the library before

10.   What did you eat for ø breakfast this morning?

11.   Rita plays  a violin and her sister plays a guitar

12.   While we were in ø Alaska, we saw an Eskimo village.

13.   The chair that you are sitting is broken.

14.   On our trip to ø Spain, we crossed the Atlantic Ocean.

15.   Phil cannot go to the movies tonight because he has to write an essay

B. Fill in the blanks with the appropriate form of other

1.       This pen isn’t working. Please give me another

2.       If you’re still thristy. I’ll make another pot of coffee.

3.       This dictionary has a page missing. Please give me another

4.       He doesn’t need those books. He needs others

5.       There are thirty people in the room. Twenty are from Latin America and the others are from others countries.

6.       Six people are in the store. Two were buying meat. Another was looking at magazines. The others was eating a candy bar. The others were walking around looking for more food.

7.       This glass of milk is sour. The other glass of milk is sour too.

8.       The army was practicing its drills. One group was doing artillery practice. Another was marching; another was attention; and the other was practicing combat tactics.

9.       There are seven students from Japan. Others are from Iran, and the others are from the other places.

10.   We looked at cars today. The first two we far too expensive, but  the other ones were reasonably priced.

The Financial Institution

The financial institution is an institution that serves as an intermediary between parties who have surplus funds to the cash-strapped party . Thus , financial institutions act as intermediaries ( intermediaries ) between the two parties , to make financial transactions easier and more efficient .

With the emergence of this institution , then the excess funds no longer need to look for those who are short of funds so that the funds can be used directly and earn income by way of interest . Likewise, the parties do not need to find a funding shortfall that the excess funds to get a loan to run its activities . Thus , they become more transactions easily and efficiently .
Types of Financial Institutions in Indonesia

There are several types of financial institutions in Indonesia :
  

1. Bank
An institution that acts as an intermediary between parties to the shortage of surplus funds of funds, where the bank receives the funds on deposit ( or other form of savings ) and distribute it in the form of credit .

2. Isurance
An institution that provides protection ( can be any damage, loss , death , and so forth ) to the client in the form of a dependent , the insurance company receives premiums from customers .

3. Mutual Funds
 Is a financial institution that plays a role in collecting funds from public investors ( or investors ) to invest in a portfolio of securities , where the fund is managed by investment managers . It can help people who do not understand about trading securities to invest more safely .

4. Pension Fund
An institution that plays a role in managing and running a program that promised pension benefits for its customers

5. Venture Capital ( Venture Capital / VC )
That is a business entity engaged in the business of financing or equity participation in a company that received a capital assistance for a specified period . The Company financed this is generally a young company (business startup )

6. Finance Companies ( Leasing and Factoring )
That business entity established to undertake leasing , factoring , consumer finance , and / or business credit card .


Reference:
cyberinquirer.com
http://www.manajemenperusahaan.com/lembaga-keuangan/
  

Marketing Strategies

marketing strategies that you can use to distribute your products , include:

1.  Affiliate Marketing : using affiliate marketing techniques or intermediaries . Intermediaries are useful to market your product . Later , intermediaries will be awarded the commission . In Tanah Abang many who use marketing techniques like these , some grocery stores with large capital also distributes its products to smaller grocery stores .
2. Blog Marketing : A marketing technique with a blog . Like the blog Gotcini wholesale supplier of children 's clothes that target visitors retail sellers of kids clothes to go to the website with the interesting posts such as brand promotion business tips and up to date .
3. Display Advertising : marketing technique where you put banners or posters of your business frequently visited sites to the target market . For example, with Google Ads . Focus on keywords that are often the target market you type in google . This marketing technique requires a larger capital .
4. E - mail Marketing : A marketing technique where you will provide the latest updates from your business e - mails to your customers . Some people are annoyed by this marketing technique will dismiss your mailing list subscription , but you do not have to worry about , the better your mailing list quota given to the right target market and need your product .
5. Network Marketing : multi-level marketing techniques . Here you have to pay attention to the products you want to sell , so you are not just looking for as many members - many . Marketing techniques like this can quickly get customers but many brands of multi - level-marketing gets a negative image because it gives the lure of bonuses that are too high .
6. Search Engine Marketing : A marketing technique where you hook the search engine company to become a partner . You can make your website become number 1 in the search with specific keywords that determine your own course .
7. Viral Marketing : A marketing technique in which you market to people - people who will also be spread to other people . Such as word of mouth . Always keep a positive image of your brand image , doing creative things and different from your competitors then it will be easier this marketing technique is effected.

Reference: http://gotcini.com/macam-macam-strategi-pemasaran/

Company's development strategy indofood

PT . Indofood CBP Sukses Makmur Tbk . , Which has become the biggest giants in Indonesia that have set up business units to achieve the desire of supporting the creation of an integrated production system . Of course by having an integrated production system , PT . Iindofood easily dominate the market , and not dependent on suppliers , because the raw materials already owned .In market development and capacity-building company , PT . Indofood using Intensive strategy ( Intensive strategy) which consists of three main strategies :Market Penetration , Market Development and Product Development .

1. Market Penetration Strategy . This strategy seeks to increase market share of a product through marketing efforts greater . Can be implemented to increase the number of sales personnel , advertising , or other promotional efforts .
2. Market Development Strategy . The goal to increase market share by introducing a product or service to new areas .
3. Product Development Strategy . Increase sales by improving or modifying existing products .

Product Development Strategy , in accordance with the differentiation strategy , this strategy is characterized by the company's decision to create the perception of a potential market for new products are different or unique in the hopes prospective customers will want to buy the expensive price because of those differences. As we know , PT . Indofood's instant noodle product mainly has a unique flavor and ad campaign that carries the theme of the archipelago . It is our underlying that PT . Indofood uses differentiation strategy because of its unique and broad market coverage of the instant noodle products .The strategy used by PT . Indofood to acquire PT . Londsum is Vertical Integration Strategy ( Vertical Integration Strategy ) . This strategy requires more oversight of the company's distributors ( Forward Integration Strategy ) , suppliers ( Backward Integration Strategy ) , and / or competitors ( Horizontal Integration Strategy ) .Acquisition by PT . Indofood in our opinion , is taking over majority ownership of shares of the company (PT Londsum ) . With the purpose of obtaining possession or control for increasing the supplier . Known that. Londsum has oil palm plantations that can be used by PT . Indofood as a source of raw materials for its products . 

From the point of view of PT . Indofood is a right to acquire PT . Londsum . Intended with the majority shareholding control and supervision of supply of raw materials entirely in PT . Indofood . If PT . Indofood just merged with PT . Londsum , the possibility of the creation of risk or conflict between the two companies getting bigger .

Reference: 
www.indofoodcbp.com

Petrochemical Manufacturing fertilizer

PT Pupuk Sriwidjaja Palembang Stand : 1974 Status : SOE Ammonia Production Capacity : 4.5 million MT of Urea per year : 6.8 million MT per year

PT Pupuk Sriwidjaja Palembang ( Pusri ) is a company that was founded as the pioneer manufacturer of urea fertilizer in Indonesia on December 24, 1959 in Palembang South Sumatra , with the Fertilizer Sriwidjaja PT ( Persero ) . Pusri start business operations with the primary objective to implement and support the government's policies and programs in the fields of economics and national development , especially in fertilizers and other chemical industries .

Pusri long history as a pioneer of national fertilizer manufacturers for over 50 years has proven our capability and commitment in carrying out the important task given by the government . In addition to the national fertilizer producer , Pusri also have the duty of carrying out trade, provision of services and other business related to the fertilizer industry . Pusri responsible for implementing the marketing and distribution of subsidized fertilizer to farmers as a form of implementation of the Public Service Obligation ( PSO ) to support national food program to prioritize the production and distribution of fertilizers to farmers in all parts of Indonesia .

Sales of non-subsidized urea fertilizer as meeting the needs of the plantation sector , industry and export into other parts of the company's activities outside the responsibility of implementation of Public Service Obligation ( PSO ) . As a company that is responsible for the continuity of the national fertilizer industry , Pusri has undergone various changes in management and authority are closely related to government policies . Currently Pusri officially operates under the name of PT Pupuk Sriwidjaja Palembang while using the brand and trademarks Pusri .

Reference:  regionalinvestment.bkpm.go.id

SARIWANGI

History SariWangi 

PT Sariwangi AEA was founded in 1962 , initially operating in the tea trade and later became a producer of tea ( tea producing its own including blending and packaging manufacturing products ) . In the late 1980s , the company introduced a concept of Indonesian tea bags in the market using the company 's own brand Sariwangi and at the same time introduced the name " Tea Bags " in Indonesia . Furthermore, the brand was acquired by PT Unilever Indonesia Tbk in 1989 .Indonesia has a strong tea culture with 3 main flavors , flavor jasmine concentrated in Central Java and East Java , Vanilla flavor is concentrated in Sumatra and the last Black tea flavor concentrated in West Java and East Java and the islands outside Java . Sariwangi a leading tea brand archetype which operates exclusively in the tea bag segment . Sariwangi is a local brand that was introduced in 1973 in the form of tea bags - a new modern way to drink tea other than tea powder .Investment Unilever communication has given SariWangi teabag brand identity as Indonesian with aspirational and premium image . SariWangi has managed to rejuvenate the Indonesian leaf tea market decline . Teabag segment increased market share in the last 4 years , especially due to the very aggressive boost conversions performed by Sariwangi packs of tea to tea bags . A number of activities undertaken to improve the use Sariwangi by increasing consumption through time with tea , recipes , tea and health campaigns , and other activities

  

Innovation Sariwangi 

• Sariwangi regarded as a tea brand is modern, progressive , innovative and popular . 

• Some product innovation that has been done by Sariwangi 

• Variants of green tea in 2006 .• Always softness to develop core variants ( Black , Jasmine and Vanilla ) . 

• Another innovation is more on communicating and activating the use of tea bags to divert users into user packs tea teabag . 

• A new innovation by launching Sarimurni round tea ( tea with technology Osmofilter ) in April 2007 .

Products Sariwangi 

Original Tea Sariwangi   

SariWangi Original Tea black tea derived from naturally processed by means of dried ( diferementasikan ) without the use of dyes or preservatives to produce color , taste , and aroma of high quality tea . 

Original Green Tea SariWangi 
Green tea has been a part of medicine for thousands of years , originated from China which then eventually spread throughout the world . Green tea maintains maximal amount of antioxidants and polyphenols that green tea is rich in goodness . 

SariWangi SariMurniIs 
a black tea with vanilla scent is packaged in a round bag with Osmo filter technology with advantages :1 . Saving flavor and aroma of natural tea leaves2 . When brewed , the pores will filter and release the content of tea is good only to produce clear tea with bright colors

SariWangi SariMelatiIs 
green tea with jasmine scent plucked from the top three leaf tea to produce high -quality jasmine tea with jasmine flavor and aroma steady .

Marketing Strategy SariWangi
             

The strategy of viral marketing is a marketing communication strategy through word of mouth online is used by marketers to disseminate information products through an interactive activity between the marketer and the target audience in order to establish brand awareness in the minds of its target audience . Campaign " SariWangi Let's Talk " in 2010 launched the website ' let's talk ' and facebook ' let's talk ' . Communication and interaction through the Internet is utilized by SariWangi by implementing viral marketing . Researchers interested in analyzing how the viral marketing strategy that goes on in the campaign " Let's Talk SariWangi " and understanding more about what it is viral marketing . SariWangi use both websites ' let's talk ' and facebook ' let's talk ' to further expand the reach of the campaign ' Let's Talk ' , both in print and digital media . This is due to the increasing use of digital media among the target group SariWangi . In this study , researchers wanted to know more about how viral marketing strategies to establish brand awareness target audience who has followed the campaign " Let's Talk SariWangi " and think about the target audience of the objectives of the campaign " Let's Talk SariWangi " . 

Brand Excellence SariWangi 

• Prescription Sariwangi - create a new taste experience is a remarkable success . 

• Research shows that the maximum benefits of tea will be obtained through regular tea consumption ( 4-6 cups of tea per day ) . Presentation of different ways ( both hot and cold ) and the addition of other ingredients ( such as sugar , lemon , milk , etc. ) does not reduce the benefits of tea . 

• Sariwangi is the only tea brand that brings together the Indonesian archipelago , and consistently communicate the warmth of togetherness . One of the activities is " closer Sariwangi warmer " in 2005 . 

• In 2006 , Sariwangi hold ' Car Sariwangi Homecoming ' as a means to foster intimacy between family members through better communication during preparation and traveling back and forth to the car Homecoming Sariwangi facilities . 

• In 2006 and 2007 Sariwangi acquire ICSA Award ( Indonesian Customer Satisfaction Award ) held by SWA and Frontier .• In 2006 Sariwangi awarded the Consumer Packaging Branding Award ( kategory " gold " ) held by SWA magazine , Mix magazine , Landor , dm Associates , and Imago School of Modern Advertising .

Reference:

http://www.sustainabletea.org/companydetail.php?idc=5 

http://www.unilever.co.id/id/brands-in-action/detail/Sariwangi/325427/

http://www.mari-bicara.com/products/#&panel1-4