Company's development strategy indofood

PT . Indofood CBP Sukses Makmur Tbk . , Which has become the biggest giants in Indonesia that have set up business units to achieve the desire of supporting the creation of an integrated production system . Of course by having an integrated production system , PT . Iindofood easily dominate the market , and not dependent on suppliers , because the raw materials already owned .In market development and capacity-building company , PT . Indofood using Intensive strategy ( Intensive strategy) which consists of three main strategies :Market Penetration , Market Development and Product Development .

1. Market Penetration Strategy . This strategy seeks to increase market share of a product through marketing efforts greater . Can be implemented to increase the number of sales personnel , advertising , or other promotional efforts .
2. Market Development Strategy . The goal to increase market share by introducing a product or service to new areas .
3. Product Development Strategy . Increase sales by improving or modifying existing products .

Product Development Strategy , in accordance with the differentiation strategy , this strategy is characterized by the company's decision to create the perception of a potential market for new products are different or unique in the hopes prospective customers will want to buy the expensive price because of those differences. As we know , PT . Indofood's instant noodle product mainly has a unique flavor and ad campaign that carries the theme of the archipelago . It is our underlying that PT . Indofood uses differentiation strategy because of its unique and broad market coverage of the instant noodle products .The strategy used by PT . Indofood to acquire PT . Londsum is Vertical Integration Strategy ( Vertical Integration Strategy ) . This strategy requires more oversight of the company's distributors ( Forward Integration Strategy ) , suppliers ( Backward Integration Strategy ) , and / or competitors ( Horizontal Integration Strategy ) .Acquisition by PT . Indofood in our opinion , is taking over majority ownership of shares of the company (PT Londsum ) . With the purpose of obtaining possession or control for increasing the supplier . Known that. Londsum has oil palm plantations that can be used by PT . Indofood as a source of raw materials for its products . 

From the point of view of PT . Indofood is a right to acquire PT . Londsum . Intended with the majority shareholding control and supervision of supply of raw materials entirely in PT . Indofood . If PT . Indofood just merged with PT . Londsum , the possibility of the creation of risk or conflict between the two companies getting bigger .

Reference: 
www.indofoodcbp.com